Undoubtedly, as a business owner, you have considered using email marketing as part of your marketing strategy.  There are many myths which exist around email marketing and its efficiency and usefulness, below we will try to dispel as many of these as possible. 1. Customers feel overwhelmed by the number of emails they receive: This […]

Few pointers to prepare for what’s coming next year. The EU’s new General Data Protection Regulation is set to come into effect in May 2018. A wideranging regulation, it will simplify and improve data protection for EU citizens, businesses and residents. However, the scope of the GDPR has created fear among many in the marketing […]

 3 ways to personalize your marketing With many hundreds of businesses reaching out to potential customers all the time, it’s no wonder that so many marketing attempts go unnoticed. Generic adverts or emails just don’t cut it nowadays and it’s more important than ever to stand out from the crowd. The good news is that […]