3 ways to personalize your marketing With many hundreds of businesses reaching out to potential customers all the time, it’s no wonder that so many marketing attempts go unnoticed. Generic adverts or emails just don’t cut it nowadays and it’s more important than ever to stand out from the crowd. The good news is that […]
Read articleThings to remember from 2017 Ecommerce is developing all the time, and Magento has been pivotal to providing new ways for internet businesses to manage online sales portals from the back end. In 2017, a few trends came to the fore and are indicative of the way in which online administrators are targeting customers, aiming […]
Read articleGuidelines to help you prepare In 2016, the EU passed the new General Data Protection Regulation (GDPR) legislation designed to protect the citizens’ rights online, as the cornerstone of the ‘Digital Single Market’. The GDPR should also have positive effects for business: by harmonizing and updating the patchwork of former data protection legislation, some of […]
Read articleFew pointers to prepare for what’s coming next year. The EU’s new General Data Protection Regulation is set to come into effect in May 2018. A wideranging regulation, it will simplify and improve data protection for EU citizens, businesses and residents. However, the scope of the GDPR has created fear among many in the marketing […]
Read articleA journey back to the basics If you are competing for business through an eCommerce site, you’ll quite likely see it as both the present and future for retail and other sales. Few would argue the truth of this, yet it’s too easy to then dismiss physical stores as having had their day. In fact, […]
Read articleMagento’s progressive web apps make mobile commerce easier. The never-ending debate for eCommerce retailers between having a dedicated app or a responsive website could be resolved by a useful new Magento feature that promises to deliver progressive web apps. How does it work? Progressive web apps can be designed to provide the best features of […]
Read articleA journey back to the basics When it comes to building e-commerce websites, there are a lot of different CMS options. To us, however, Kentico is still one of the standouts. Why? Because its features are focused on driving sales, rather than just on ‘making a site’. Here are some of the standout sales-focused features: […]
Read articleeCommerce + CRM the Microsoft Dynamics 365 advantage Launched by Microsoft late last year, Dynamics 365 was expected to be a bit of a mash-up thrown together by the software giant in an attempt to retain a foothold in the market. A combination of customer relationship management (CRM) put together with enterprise resource planning (ERP) […]
Read article
