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Microsoft Dynamics 365 Overview

The consequences of the 2020-2021 pandemic challenge the need for low cost and low code application development. In the vision of building a resilient future, Microsoft Dynamics 365 makes its business apps available to SMBs with D365 Business Central.  For larger organizations, Microsoft offers the flexibility of Dynamics 365 applications to deploy in the cloud. […]

9 min read
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5 Tips for mass communication through a website

Local and small businesses often face the problem of bringing in more footfall on a regular basis. No matter what your type of business, be it plumbing, gardening or a clothing boutique, increasing your digital marketing presence will enable you to reach more customers online. Try using the following five tips to boost online traffic […]

3 min read
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Email marketing theory vs. reality – myth buster

Undoubtedly, as a business owner, you have considered using email marketing as part of your marketing strategy.  There are many myths which exist around email marketing and its efficiency and usefulness, below we will try to dispel as many of these as possible. 1. Customers feel overwhelmed by the number of emails they receive: This is completely […]

3 min read
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3 ways to personalize your marketing

3 ways to personalize your marketing With many hundreds of businesses reaching out to potential customers all the time, it’s no wonder that so many marketing attempts go unnoticed. Generic adverts or emails just don’t cut it nowadays and it’s more important than ever to stand out from the crowd. The good news is that […]

2 min read
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3 top Magento trends from 2017

Things to remember from 2017 Ecommerce is developing all the time, and Magento has been pivotal to providing new ways for internet businesses to manage online sales portals from the back end. In 2017, a few trends came to the fore and are indicative of the way in which online administrators are targeting customers, aiming […]

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How to prepare for GDPR – tips for ecommerce industry

Guidelines to help you prepare In 2016, the EU passed the new General Data Protection Regulation (GDPR) legislation designed to protect the citizens’ rights online, as the cornerstone of the ‘Digital Single Market’. The GDPR should also have positive effects for business: by harmonizing and updating the patchwork of former data protection legislation, some of […]

6 min read
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Impact of GDPR on Online Marketing

Few pointers to prepare for what’s coming next year. The EU’s new General Data Protection Regulation is set to come into effect in May 2018. A wideranging regulation, it will simplify and improve data protection for EU citizens, businesses and residents. However, the scope of the GDPR has created fear among many in the marketing […]

2 min read
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Lessons from the high street

A journey back to the basics If you are competing for business through an eCommerce site, you’ll quite likely see it as both the present and future for retail and other sales. Few would argue the truth of this, yet it’s too easy to then dismiss physical stores as having had their day. In fact, […]

2 min read
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